• Music, Media & Entertainment 4.5

    MME 4.5 is a series of seminars that bring together music, media and entertainment tech start-ups, serial entrepreneurs, investors, and key industry players to share knowledge, discuss strategies for business success, debate market trends and evolution, as well as network.


  • Upcoming Events

    The new influencer ecosystem

    5 March 2019, London


    MME 4.5 The new influencer ecosystem: unsigned artists, e-sports and gaming, fashion, foodies, and vlogging…more than just YouTube!


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  • The influencer marketing space might be fairly new in the context of established sales and marketing tactics, but it is already undergoing a number of changes and new developments which illustrate how it is both a force and a diversifying eco-system in its own right. Whereas only a couple of years ago influencers were contained mainly on YouTube, the new influencer universe has now branched out across platforms, channels and specialised in verticals, genres and audiences, even achieved successful cross-overs such as influencer-turned-music-artist or vice versa.


    The new influencer ecosystem will explore questions such as:

    - Do influencers make a difference? How much?
    - Tracking the influencer impact and how to price influencer marketing?
    - The life-cycle of channels, influencer talent, content formats, and how to evolve?
    - What is the talent: artists, creators or influencers? What comes first?
    - The changing business models of platforms: how to monetise influencers, audiences and content?
    - How to manage the creative collaboration and compromise tension between content and brands?
    - What are the geographical market variations?
    - What are the risks and the disclosure regulatory developments?



    Farhana Aboo, Head of Marketing, AEI Group

    Cliff Fluet, Partner, Lewis Silkin

    Jemima Garthwaite, Founder & Director, This Here
    Chris Howard, CEO & Co-Founder, The Rattle

    Goli Khonsari, Platform Partnerships Manager, Channel 4

    Georgia Meyer, Analyst- Marketing and Media Brands, MIDiA Research

    Lucas Poelman, Founder, Styliff
    Jamie Searle, Director of Distribution and Content Partnerships, Brave Bison
    Ian Shepherd, Chairman, The Business of Influencers

    Chris Stokel-Walker, journalist and author

    Adam Ward, Influencer Marketing Consultant, ex-Head of Influencer Strategy at Peg


    Download agenda


    For information about speaking opportunities at this seminar, please contact rassami@2pears.com.

  • Register Now

    Startup, artist/manager ticket: £174+VAT (£208.80)
    Standard ticket: £249+VAT (£298.80)
    For offline registrations or to request an invoice, please email accounts@2pears.com.

  • Partners

    Would you like your company to be involved as a partner or sponsor at our events, please contact Petra Johansson on +44 (0)20 3239 9325 or email petra(at)2pears(dot)com to discuss further.


    CMU is the Complete Music Update, the biggest news provider to the UK music business, covering industry, media and artist stories, big name, alternative and new talent, and with a passion for all music genres. With our core media – the CMU Daily and the CMU website – available to all for free, CMU truly brings together the wider music industry – from the leaders of the biggest music businesses to grass root labels, managers, promoters, artists and songwriters – the Complete Music Update for the complete music community. CMU is read by over 25,000 music people every day via the CMU Daily bulletin, and an additional 100,000+ music makers and music fans every month via completemusicupdate.com.


    Eleven offers commercial and strategic advisory services to companies engaging, disrupting and monetising digital media, film and audio visual, music and audio, sport, brands, technology and everything converging in between. Eleven’s ecosystem of trusted partners and collaborators allow Eleven to provide solutions focussed services in a seamless fashion. Eleven’s thinking, models for reward and solutions are engaging, flexible and allow their team to get involved at any time, from the inception of an idea until its delivery and implementation.

    MediaTainment Finance

    MediaTainment Finance, which is targeted at media-and-entertainment decision-makers, investors, as well as technology and creative start-ups, launched only in April 2011. Yet, it is already acquiring a reputation for its analyses of financial investments in various creative sectors, and the copyright legislation that needs to keep up with the rapidly evolving digital media.
    Excerpts from MediaTainment Finance articles have been published in Social Gaming: Opportunities for Gaming Operators, the new business book about the international online-gaming industry published by SBG Companies Ltd.
    For authoritative coverage of the new money in media and entertainment, read MediaTainment Finance to learn what is happening financially when, why, how and by whom.


    Midem, the leading event of the international music community, will take place in Cannes from the 4th to the 7th of June 2019. It gathers, connects, and accompanies its participants in their desire to exchange and create the future of music. During 4 days of conferences, concerts and networking; creators, innovating digital companies, brands and talents get together to enrich the passionate relationship between creators and users, and develop new partnerships.
    Midem has been a pioneer in music tech and has strongly helped the music community to embrace new technologies. Now, innovation is at the heart of the industry and is key to the success of the music business. That is why Midem has designed a dedicated competition and programmes to encourage the discovery of new solutions and to share learning about the music tech sector. Our objective is also to develop networking between tech entrepreneurs and the global music ecosystem.
    All startups coming to Midem this year will have the opportunity to join a dedicated programme to get practical knowledge on entrepreneurship and fundraising in music tech, get inspiration from other music entrepreneurs and feedback on their solutions, and meet the relevant people to boost their development.
    More information at midem.com

    Vertigo Media

    The soundtrack of your life is no longer limited to static playlists or your imagination. Our patented technology empowers you to invite your friends, your followers or the world to share in every moment of your life in a new way - one where they can listen to your curated songs beat-for-beat while you layer in live video, audio and chat. Orchestrate an immersive experience, or simply sit back and listen together. How you vibe is up to you, we just amplify the connection.
    To get started, just link your Apple Music or Spotify Premium account. Once you're connected, you can live-stream your workout with your go-to soundtrack, get in the headphones of your favorite players' warm-up playlists or get the inside story behind your favorite songs directly from the artists you love.
  • Contact Us

    For offline registrations, please email accounts@2pears.com.