Music, Media & Entertainment 4.5
MME 4.5 is a series of seminars that bring together music, media and entertainment tech start-ups, serial entrepreneurs, investors, and key industry players to share knowledge, discuss strategies for business success, debate market trends and evolution, as well as network.
MME 4.5 VideoVision
28 November 2019, London
Lewis Silkin offices, 5 Chancery Lane, London
A vision of the future: the rise and rise of audio-visual
The Power of Audio-Visual
Video is ubiquitous across the web and all the tech majors are betting big on their video offering, as well as an increasing number of apps, services and communications being delivered in varying video formats. All of the major content studios and platforms are doubling down on their Audio-Visual services to provide compelling content for every context.Video is ubiquitous across the web and all the tech majors are betting big on their video offering including Apple which is planning to spend $6bn on streaming video, as well as an increasing number of apps, services and communications being delivered in varying video formats. All of the major content studios and platforms are doubling down on their Audio-Visual services to provide compelling content for every context.
Video serves as a versatile and entertaining form of communication and engagement: it communicates quickly without the need to read text, and can layer text on to visual and audio delivery. As ‘the next billion’ are about to join the internet, video is a key tool for those who don’t read well.
How will this vision of the future change the digital economics of the various media and entertainment industries? Under what circumstances are different audiences consuming video? How important is video co-creation, collaboration and immersiveness? What are the different business models to monetise video, and how to leverage and manage the rule of fanocracy – making and breaking brands, services and apps?
Our session will explore questions such as:
Cliff Fluet, Partner, Lewis Silkin
Alistair Taylor, MIDiA Research
Hessel van Oorschot, CEO, Tribe of Noise / Free Music Archive, Executive Partner New Media Squad
More speakers to be announced shortly!
For information about speaking opportunities at this seminar, please contact email@example.com.
Agenda - VideoVision
14.30 Welcome and introduction by 2Pears
14:35 Opening remarks by the chair
Part I – Content Strategies
14:40 Video consumers of entertainment, sports, marketing, education content – the trends
To keep consumers on the platform is key. Both content studios and platforms are increasing their audio-visual services to provide compelling content – entertainment, educational and promotional - across their own and third-party platforms, services and devices.
Video is ranked as top priority from a digital marketing point of view as an entertaining means of communication and sales. More content and all platforms are vying for consumers attention and money. How is attention being captured, retained and entertained, while money is spent?
There is a proliferation of DIY short-form mobile, news feed and web videos – who is watching? What is being watched? What is the attention-span – binge-watching short form or bite-sized consumption? Who makes the money?
It takes a lot of cash to create and produce long-form quality video content. Content quality becomes associated with platform and loyalty builds. What delivers the return on investment? Is it sufficient?
15:10 The music angle – vehicle for content or key driver of video views?
Co-creation, collaboration, or just background noise? What is the music strategy for video? How to work around the licensing issue and turn it into an eco-system and structure benefiting artists and creators?
15.30 Panel Discussion: Content or platform and post-peak attention – what is the audience driver?
Following the content or consuming the content offered on the platform?
What are the different FANG strategies? How to use the FANG ecosystem best as an independent content producer or musician? What happens when consumers reach and pass the peak of attention – too little time, too many propositions?
16:10 Coffee break
Part II – The numbers business
16:40 Content’s worth – do economics of scale destroy niche?
High-cost premium content is challenging even for the cash-flush to make a decent return from. YouTube is cancelling its plans for high-end video content as it moves away from premium subscription service, while BBC iPlayer is turning into a programme library rather than limited-time catch-up.
Content according to genre, length or value? What are the new business models for content creators – when is it worthwhile going high-quality? What long form and short form content business model is profitable…and scalable?
16:50 The rule of fanocracy - shifting loyalties and retention
What’s the life-span of a fan? What retention strategies work? How to keep the fans entertained and interested, while also contributing? Monetising the fan data…
17:00 The premium push vs. filling hungry pipes with news feed stories
Focus on the premium subscribers and quality video content, or quick, fast and easy? Or if both, what is the best combination – both from a creative content strategy and monetisation point of view?
17:10 New models: Tipping in music videos
Bringing offline behaviour such as tipping online – does it deliver the ROI?
New ways of remunerating artists, actors and platforms by bringing offline behaviour such as tipping online – does it deliver the ROI?
17.20 Panel Discussion: Viewer retention strategies and bringing forth the next generation creators…
Lock them in with subscriptions? Charm them and make them tip? Use them as creators and feed their co-creating desires? Advertiser-funded formats – and not just branded content – what is the right number of ads? YouTube has re-committed itself to the ad-supported model, whereas Netflix and Amazon focus on the premium subscribers, but pipes and linear schedules also need to be filled…
18:00 Round-up by the Chair followed by drinks and networking
This agenda is subject to changes. Speakers will be announced shortly.
Here is a sample of companies that attended a recent MME 4.5 seminar.
Alaraby TV Network
Association of Independent Music
British Broadcasting Corporation
Channel 4 Television
Domino Recording Company Limited
Electronic Arts Limited
Guardian Media Group
Insanity Talent Management
ITV Broadcasting Limited
Nickelodeon U.K. Limited
The Walt Disney Company
University of the Arts London
VCCP Group LLP
Would you like your company to be involved as a partner or sponsor at our events, please contact Petra Johansson on +44 (0)20 3239 9325 or email petra(at)2pears(dot)com to discuss further.
CMU is the Complete Music Update, the biggest news provider to the UK music business, covering industry, media and artist stories, big name, alternative and new talent, and with a passion for all music genres. With our core media – the CMU Daily and the CMU website – available to all for free, CMU truly brings together the wider music industry – from the leaders of the biggest music businesses to grass root labels, managers, promoters, artists and songwriters – the Complete Music Update for the complete music community. CMU is read by over 25,000 music people every day via the CMU Daily bulletin, and an additional 100,000+ music makers and music fans every month via completemusicupdate.com.
Eleven offers commercial and strategic advisory services to companies engaging, disrupting and monetising digital media, film and audio visual, music and audio, sport, brands, technology and everything converging in between. Eleven’s ecosystem of trusted partners and collaborators allow Eleven to provide solutions focussed services in a seamless fashion. Eleven’s thinking, models for reward and solutions are engaging, flexible and allow their team to get involved at any time, from the inception of an idea until its delivery and implementation.
MediaTainment Finance, which is targeted at media-and-entertainment decision-makers, investors, as well as technology and creative start-ups, launched only in April 2011. Yet, it is already acquiring a reputation for its analyses of financial investments in various creative sectors, and the copyright legislation that needs to keep up with the rapidly evolving digital media.
Excerpts from MediaTainment Finance articles have been published in Social Gaming: Opportunities for Gaming Operators, the new business book about the international online-gaming industry published by SBG Companies Ltd.
For authoritative coverage of the new money in media and entertainment, read MediaTainment Finance to learn what is happening financially when, why, how and by whom.
Here you can find information on previously held MME 4.5 seminars
MME 4.5 New Content Formats
10 July 2019, London
Content formats are changing to cater to new tastes and attention spans while engagement is becoming the key metric to measure success as millennials and digital natives demand new rules of engagement with content and entertainment. Download agenda
MME 4.5 The New Influencer Ecosystem
5 March 2019, London
Contact Us / Join our mailing list
To be added to our mailing list, please complete the form below. Or just send us a message!
For offline registrations, please email firstname.lastname@example.org stating your billing address and who the registration is for and it will be emailed to you.